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Home » CineEurope 2023: Ushio’s Cinema Stars spearhead industry recovery in Barcelona

CineEurope 2023: Ushio’s Cinema Stars spearhead industry recovery in Barcelona

Ushio Europe Group’s Cinema team is excited to announce their participation in CineEurope this summer, continuing the mission to lead the industry’s recovery. Following the success of their previous appearance, the team is back at the Centre Convencions Internacional Barcelona (CCIB) from 19–22 June 2023. Visitors can find them at stand 400, strategically located opposite the main entrance to the exhibition hall.

Ushio calls for prudent transition to Laser Technology by the entire exhibition sector

Job van der Heijden, Sales Director at Ushio, recently outlined a balanced approach towards the incorporation of Laser projectors in the industry, acknowledging the undeniable value of Xenon projectors to the sector’s revival: “With Laser technology enhancing projector lighting, it’s vital not to disregard the part Xenon has played in reviving Cinema,” van der Heijden remarks. “We are navigating through uncertain times, and making financially prudent decisions is critical. Xenon projectors deliver vibrant, lifelike images and possess the potential for long-term performance. Often, audiences can’t distinguish between Xenon and Laser-illuminated screens, thus, Xenon remains a practical choice for cinemas striving to maximize their returns and work towards attaining pre-COVID box office revenues.”

Ushio’s dedication to sustainability and progressive technology transitions corresponds with the industry’s current requirements. Van der Heijden elaborates, “While Laser technology is the path to the future, we champion a gradual, phased process to safely lead the entire exhibition sector through to the Laser era in a timely manner. It’s crucial not to discard functional Xenon projectors hastily. By assuring the careful upkeep of Xenon projectors and slowly introducing Laser technology, we enable manufacturers to make a smooth introduction and exhibitors to proceed according to their individual timelines.”

New long-life lamps expand Xenon portfolio for BARCO and NEC projectors

At CineEurope 2023, Mr. van der Heijden will be joined by Graham Shute, Witali Heinle, Pierre-Olivier Bancal, and Laurens Kruit to showcase its latest Xenon projector lamp series, including the high-power DXL, the longer-lasting DXL/L, and the innovative DXL/LU (LUMINITY) series. The LUMINITY lamps offer exceptional lumen maintenance, ensuring brilliant picture quality even after extended periods of operation.

The team is thrilled to introduce the DXL-20BAF/LU, a powerful 2 kW lamp that solidifies their commitment to BARCO’s projector range. With its impressive warranty time of 3700 hours, the DXL-20BAF/LU guarantees stability and performance. Adding to the NEC compatible lamp collection too, Ushio is extending heightened warranty to the reliable DXL 45SN/L (warranty: 1500 hours) and introduction of two new Long Life lamps: DXL 21SN/L and DXL-20SN/L (warranty: 3300 hours). With this expansion, Ushio further guarantees the perfect blend of power, durability, and peace of mind.

To learn more about Ushio’s Digital Xenon Lamps for Cinema Projectors and their commitment to sustainable technology transitions, please visit their booth at CineEurope, booth 400, located opposite CCIB entrance 31. Alternatively, you can reach out to Ushio for inquiries and support through the Ushio Europe website: https://www.ushio.eu/contact/

About Ushio Europe

Ushio Europe, a division of Ushio Inc., is a leading supplier of specialty and general lighting solutions. With a focus on innovation and customer satisfaction, Ushio Europe delivers high-quality projector lamps, light sources, and LED products to various industries worldwide. Their extensive range of products caters to the needs of the cinema, medical, semiconductor, and many other sectors. For more information, visit: www.ushio.eu