Oude Meer – USHIO, the world-leading manufacturer of Xenon lamps, and VUE, one the largest cinema groups in the world and a leader in the premium entertainment cinema sector, announced that they have established a strategic partnership aimed at enabling future growth.

The 3-year exclusive supply agreement for Xenon lamps was signed for the UK and German markets, highlighting USHIO as a sole supplier for all VUE SONY projectors. The two well established brands know their strong values and VUE has been working with USHIO’s reliable projector lamps for years. As such, the signing of this contract was just the next step to take. “We have tested all major lamp brands in our SONY projectors. Based on this extensive experience, we have chosen USHIO for all our SONY projectors. Not only was their outstanding quality decisive, the wide choice of lamp-types that allows us to optimize the performance in each of our screens was a major contributing factor.

USHIO’s valuable advice in this choice makes them more than just a supplier. We are excited to work with USHIO, who has been a leader in cinema projector lamps worldwide, and to add them to our expanding roster of global suppliers.” – Roland Jones, Executive Director Technical Services, VUE.

“Whenever I visit a VUE cinema, I feel like this is the way I like seeing movies. VUE’s ideology of being outstanding is clearly materialized in all areas of their cinemas, including the way movies are shown. I’m grateful that we at USHIO can help to make visitors’ experience an excellent one.” – Nils Büker, Sales Director, USHIO Europe B.V.

This agreement represents a strong strategic alliance, which fits well with both companies’ missions. USHIO’s product quality combined with VUE’s market capability has resulted in an exceptional value proposition to the cinema industry.